A web winding device versatilely adaptable to a web wound on a winding shaft, e.g., physical properties, thickness, width, winding speed, etc. and yielding an optimal wind roll without entrained air. It contains a touch roller disposed in pressure contact with a wind roll at a web approaching position to it, a guide roller provided adjacently, upstream of the touch roller, and touch roller arms provided with both rollers, the touch and guide rollers being arranged so that the approaching direction of the web to the guide roller and the wrapping direction on the wind roll in pressure contact with the touch roller are kept in parallel and the position of the guide roller is controllable vertically, permitting the regulation of the web approaching angle to the touch roller in pressure contact with the wind roll.