A process and apparatus for conveying printed products of the type having a main surface and a side edge, wherein each product is retained in the region of its side edge by an individual gripper, and wherein each gripper and its retained product are conveyed along a conveying path. The printed products are initially oriented such that their side edges run essentially perpendicularly to the conveying direction, and the grippers and products are then rotated about an axis of rotation which is perpendicular to the side edge of the product and perpendicular to the conveying direction. The spacing of the grippers may also be changed during such rotation.