A self-cleaning water heater element is provided. The water heater element is plated with a layer of gold such that the gold surface has a low surface roughness. The smooth gold surface inhibits scale formation on the water heater element. The gold-plated smooth-surfaced water heater element may be manufactured by coating a standard water heater element with an adhesion layer, electroplating a layer of bright nickel on the adhesion layer, and electroplating a gold layer on top of the bright nickel layer.