A novel method and apparatus for one-step linking of membrane permeation of hydrogen to the generation by steam reforming of a methanol-like fuel that comprises bounding a longitudinal flow path of a methanol reformate stream comprising hydrogen, steam and the oxides of carbon and methanol, by a thin palladium-bearing membrane; promoting turbulence in the flow to cause a predominant amount, but not all, of the hydrogen in the stream transversely to permeate the membrane as substantially pure hydrogen passing transversely into a region external to the bounding membrane, thereby simultaneously generating and permeating the hydrogen; and maintaining the hydrogen in the external region at least at atmospheric pressure, but at a lower pressure than the partial pressure of the residual hydrogen in the resulting depleted reformate.