A post (10) for displaying a sign comprising an elongate support member (12) having a ground penetrating means (14) at one end and a first abutment member (25) adjacent to the ground penetrating means (14). A driving member (28) in the form of a weighted sleeve is mounted on the elongate support member (12) and the driving member may be driven against the first abutment member (25) to drive the elongate support member into the ground. A sign may be hung from a first sign support (32) preferably located on the other end of the elongate support member. A second sign support (35) is provided on the driving member (28). The second sign support (35) may be hooked through a lower portion of the sign in order to provide ballast for the sign.