An aqueous printing ink or its semi-aqueous or non-aqueous concentrate exemplified as comprising a substantially homogeneous system of the components:(1) from about 4 to about 80 weight % of one or more polyester materials having an acid component of from about 75 to about 84 mole % isophthalic acid and conversely from about 25 to about 16 mole % 5-sodiosulfoisophthalic acid, and having a glycol component of from about 45 to about 60 mole % diethylene glycol and conversely from about 55 to about 40 mole % 1,4-cyclohexanedimethanol or ethylene glycol or mixtures thereof;(2) from about 1 to about 60 weight % of pigment material;(3) from substantially none to about 90 weight % of water; and(4) from about 0.05 to about 30.0 weight % of polyvinyl alcohol.