In a fluorescent lamp, a "soft" start-up circuit initially applies a lamp, or inter-electrode, voltage which is limited to a peak voltage that will not start the lamp prior to heating of the lamp cathode to the proper temperature. The lamp cathode is then heated to the proper start-up temperature after which the lamp voltage is increased to a value well in excess of the ignition voltage required for all lamp types and operating characteristics in initiating lamp operation. The increased lamp voltage is applied in a pulsed manner until the lamp is ignited, whereupon the lamp may be operated at normal lamp current and cathode voltages or the lamp filaments may even be turned off with a consequent savings in input power.