A method of producing a hand-hewn look in a false wood beam. The beam is formed from a planar laminate composed of a foam core sandwiched between an outer cover and an inner multiply paper backing. The laminate is rolled along its length, with the outer cover on the outside of the roll, to produce creases in the laminate along irregular, longitudinally spaced lines. These creases create irregular surface facets which, with the laminate unrolled, appear as irregular cutting planes in the laminate's outer cover.