A magnetic recording tape or disc which has excellent physical characteristics of adhesive strength, a repeated running durability, and a gloss degree of the surface as well as excellent electromagnetic characteristics. A binder of a magnetic paint coating comprises 30 to 70 wt. % of an urethane resin, 10 to 50 wt. % of an epoxy resin and 10 to 50 wt. % of nitrocellulose, and if necessary a curing agent.