A printing mechanism is disclosed in a high speed apparatus for making low cost integrated linings to be applied to a succession of books being conveyed through a bookmaking machine. The printing mechanism is supported on a frame in a feed path of strip stock for printing simulated headbands on one surface of the strip, and a cutter is operatively supported on the frame for cutting the printed strip transversely of its longitudinal axis into individual linings to be successively applied to books being conveyed through the machine.