A display device is provided. The display device of the present disclosure includes: a display panel configured to display an image and having light transparency; a transparent panel facing the display panel; a side frame adjacent to a side edge of the display panel and elongated along the side edge of the display panel, and coupled to the transparent panel; a belt embedded in the side frame and moving in a longitudinal direction of the side frame; a bar elongated in a direction intersecting the side frame, the bar having one end fixed to the belt; a rotatable roller adjacent to a lower side connected to the side edge of the display panel, and elongated along the lower side of the display panel; and a light-shielding film having one end fixed to the bar and another end coupled to the roller, such that when the bar moves, the light-shielding film is wound around or unwound from the roller.