Embodiments of the present disclosure are directed to a universal holder that comprises at least one receptacle. The receptacle may be configured to receive a variety of items, including a fishing rod, an umbrella, a flashlight, and a beverage canister, among other items. The at least one receptacle is connected to at least one articulating rod via a ball and socket joint to allow the at least one receptacle to rotate. The at least one articulating rod is also connected to at least one clamp. The clamp may be connected to any structure, such as a chair or railing, and the clamp tension can be adjusted by a threaded rod with a handle. Other attachments may be affixed to the universal holder, such as a cell phone holder or magnetic tackle box via various fastener mechanisms, such as a screw, bolt, magnet, quick-detach clips, snaps, and clips.