Systems, methods, and computer program products are provided for performing operations for presenting content in three dimensional (3D) environments. Performing operations for presenting content in 3D environments includes: requesting content for virtual presentation in an environment of an extended reality appliance; receiving the content for the virtual presentation in the environment; receiving with the content, a plurality of tags, each being associated with a portion of the content, wherein a particular portion of the content associated with a particular tag includes an inanimate virtual object; for each tag, selecting, based on the respective tag, a 3D placement requirement for the portion of the content associated with the respective tag; and for each portion of the content, determining, based on a layout of the environment and the selected 3D placement requirement, a location in the environment for virtual placement of the respective portion of the content.