There is provided a system and method for determining individualized head related transfer functions (HRTF) for a user. The method including: receiving measurement data from the user, the measurement data generated by repeatedly emitting an audible reference sound at positions in space around the user and, during each emission, recording sounds received near each ear of the user, the measurement data including, for each emission, the recorded sounds and positional information of the emission; determining the individualized HRTF by updating a decoder of a trained generative artificial neural network model, the decoder receives the measurement data as input, the trained generative artificial neural network model including an encoder and the decoder, the generative artificial neural network model is trained using data gathered from a plurality of test subjects with known spectral representations and directions for associated HRTFs at different positions in space; and outputting the individualized HRTF.