A set cement mechanical property parameter measurement method and apparatus based on image recognition technology. The method includes: acquiring a first image of a set cement specimen; extracting at least one feature point in the first image; acquiring a second image of the set cement specimen, the second image being an image of the set cement specimen subjected to a compressive load during a compressive test; determining a deformation gradient of the feature point by positions of the same feature point in the first image and the second image; determining a strain tensor by the deformation gradient; and determining a Young's modulus parameter and a Poisson's ratio parameter by the strain tensor. The method can reduce the measurement period of the Young's modulus and Poisson's ratio of the set cement specimens, simplify the corresponding operation process, and reduce the corresponding measurement error.