An image capture apparatus generates image data for display to assist a user to quickly gaze at an intended position or a subject. The image capture apparatus is capable of detecting a position of gaze of a user in an image being displayed. The image capture apparatus, in a case when generating image data for display when the detection of the position of the gaze is on, applies editing processing to the image data to visually emphasize a characteristic area more than another area. The characteristic area is an area of a subject type of which is determined based on a setting of the image capture apparatus.