Provided is such a toner that a pigment is dispersed in a toner particle containing a large amount of a crystalline resin, that is, a toner excellent in low-temperature fixability and coloring power, wherein the toner is a toner including a toner particle containing a binder resin, a pigment and a pigment dispersant, wherein the binder resin contains 20.0% by mass or more and 100.0% by mass or less of a crystalline resin, wherein the pigment dispersant is a polymer containing a specific structure that interacts with the pigment and a specific monomer unit that interacts with the crystalline resin.