Provided are systems and methods for customizing modifiable videos. An example method includes analyzing recent messages associated with a user in a multimedia messaging application to determine a context of the recent messages, determining, based on the context, a property of a modifiable feature, selecting, based on the context, a list of relevant modifiable videos from a database configured to store modifiable videos associated with a preset modifiable feature, replacing a property of the preset modifiable feature in relevant modifiable videos of the list of relevant modifiable videos with the property of the modifiable feature, and rendering the list of relevant modifiable videos for viewing by the user, where the rendering includes displaying the modifiable feature in the relevant modifiable videos.