Disclosed in the present invention are a wireless power and data synchronous transfer system and a data modulation method, wherein a power/information complex modulation is carried out on a primary side front converter and a secondary side back converter, and output power/information flow can be transmitted across the wireless power transfer circuit, thus realizing communication between the primary side and the secondary side. With the method of the present invention, by modulating a digital frequency band signal to a direct current bus, frequency mixing effect of an inverter/rectifier circuit is utilized to move a spectrum of modulated digital signal to a frequency near a power transfer frequency and then the modulated digital signal is transmitted to a circuit on the other side, and the circuit on the other side demodulates the signal to obtain a baseband signal. The present invention has wide applicability and can be used in various wireless power transfer systems, especially for high-frequency systems.