Adaptive decoder-drive encoder reconfiguration techniques are described. In one example, techniques include detecting an operational condition at a consumer using a sensor, the consumer receiving a communication of digital content from an encoder; generating an adaptation instruction by the decoder based on the detecting; transmitting the adaptation instruction by the decoder for receipt by the encoder; and receiving an adapted communication of the digital content generated by the encoder, the adapted communication caused by reconfiguration of the encoder based on the adaptation instruction received from the decoder.