Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing at least one program and method for performing operations comprising: receiving, by a messaging application, an image from a camera of a user device; receiving input that selects a user-customizable effects option for activating a user-customizable effects mode; in response to receiving the input, displaying an array of a plurality of effect options together with the image proximate to the user-customizable effects option; and applying a first effect associated with a first effect option of the plurality of effect options to the image.