Generating a customized playlist may include identifying a user account for which a playlist is to be generated, where the user account is associated with a user listening history, a taste profile, and a social profile, identifying one or more friend accounts linked to the user account based on the social profile, obtaining an indication of a plurality of songs associated with one or more of the friend accounts, determining a listening history for the one or more plurality of songs based on the friend accounts, obtaining a subset of the plurality of songs based on the listening history of the plurality of songs, and generating a playlist from the subset of the plurality of songs.