A traffic director includes a distal end and a proximal end, two or more sides extending upward from the proximal end at an angle toward the distal end, a proximal notch disposed near the proximal end between two adjacent sides, and the proximal notch forms a first flexion point of the traffic director. The traffic director can further include one or more recessed channels formed in at least one of the two or more sides. The one or more recessed channels forms a second flexion point of the traffic director. The traffic director can further include a removable indicator sleeve having an advertisement or directional indicator printed thereon.