An information processing apparatus includes an acquisition unit configured to acquire a position and orientation of a virtual viewpoint and a position and orientation of each of one or more virtual objects, a movement unit configured to move the virtual viewpoint, a control unit configured to control each of the one or more virtual objects to be interlocked or not to be interlocked with movement of the virtual viewpoint based on whether the virtual object satisfies a predetermined condition, and a generation unit configured to generate a virtual image including the controlled one or more virtual objects at a viewpoint as a result of moving the virtual viewpoint.