A fixing device includes a fixing rotator, a pressure rotator, a pressure plate, a pressing force, an entrance guide, an exit guide, and a transmission. The pressure rotator presses the fixing rotator to form a nip between the fixing rotator and the pressure rotator. The pressure plate rotates about a fulcrum to press the pressure rotator. The pressing force adjuster adjusts a pressing force of the pressure rotator. The entrance guide guides a recording medium entering the nip. The exit guide guides the recording medium ejected from the nip. The transmission transmits a displacement of the pressure plate to the entrance guide and the exit guide.