A music recommendation method and apparatus are provided, to determine an attention mode of a user in a complex environment by using viewpoint information of the user, thereby more precisely implementing music matching. According to a first aspect, a music recommendation method is provided. The method includes: receiving visual data of a user (S501); obtaining at least one attention unit and attention duration of the at least one attention unit based on the visual data (S502); determining an attention mode of the user based on the attention duration of the at least one attention unit (S503); and determining recommended music information based on the attention mode (S504).