This disclosure describes techniques for software-defined service insertion. The techniques include a method of configuring a network for service insertion. The techniques include processing a master policy correlating an endpoint group pair, of source endpoint group and destination endpoint group, to a service graph. The service graph indicates a template service chain, and the template service chain indicates an ordering of a plurality of services. Processing the master policy includes disaggregating the master policy into at least one location specific policy, each of the at least one location specific policy corresponding to a separate location in the network and including traffic steering directives corresponding to a portion of the plurality of services associated with the separate location. The techniques further include causing each of the at least one location specific policy to be stored in association with the separate location to which that location specific policy corresponds.