Systems, methods, and devices are provided for optimizing streaming bitrate during multiclient streaming sessions based, at least in part, on display profiles associated with client media receivers to which different video streams are concurrently provided. The method may be carried-out by a streaming media server in communication with first and second client media receivers over a network. In various embodiments, the method may include establishing at the streaming media server first and second bandwidth allotment thresholds based, at least in part, on display profiles assigned to display devices associated with the client media receivers. During an ensuing multiclient streaming session, the streaming media server further encodes segments of video streams at variable bitrates regulated in accordance with the established bandwidth allotment thresholds. Additionally, the streaming media server transmits the encoded segments of the video streams over the network to the client media receivers for presentation on the display devices.