An augmented reality-based display method and device, and a storage medium are provided. The method obtains a target object image by performing object segmentation on a target object in a real-time scene image captured by an image acquisition unit; generates a virtual image corresponding to the target object based on the target object image; and displays the virtual image in the real-time scene image based on an augmented reality display technology. By obtaining the target object image, generating the virtual image corresponding to the target object based on the target object image, and displaying the virtual image in the real-time scene image based on an augmented reality (AR) technology, various virtual images can be generated according to user demands to meet the diverse needs of the user and improve the use experience of the user using the AR technology.