An abstract generation method and apparatus are provided, and relate to the field of artificial intelligence. The method includes: obtaining a content object; obtaining N thumbnails based on N pictures; generating M candidate abstracts based on text information and the N thumbnails; obtaining preference information of a user; selecting one of the M candidate abstracts as an abstract of the content object based on the preference information; and sending the abstract to a terminal device. In the method, a possibility that the user taps the abstract can be increased, and a content object delivery effect can be improved.