An upscaling unit generates a first to-be-displayed image on the basis of first image data. An alternative image generation unit generates an alternative image by estimating, on the basis of the first image data, a second to-be-displayed image to be generated on the basis of second image data. A display control unit displays, after displaying the image generated on the basis of the first image data, any one of the image generated on the basis of the second image data and the alternative image, depending on whether or not reception of the second image data has succeeded. A transmission control unit controls whether or not to transmit, to a terminal, the second image data on the basis of a possibility of successful estimation of the second to-be-displayed image on the basis of the first image data by the alternative image generation unit.