Augmented reality content item templates may be used to generate augmented reality content items that are executable to display content corresponding to products offered for purchase to users of a client application. The augmented reality content item templates may include regions that may be populated according to information related to individual products. In this way an augmented reality content item template may be used to generate augmented reality content items that are customized based on the information about the individual products. The augmented reality content item templates may be classified according to a classification system such that augmented reality content item templates corresponding to a respective classification may be used to generate augmented reality content items for products that also correspond to the respective classification.