A method of generating compensation data in a display device includes setting a pixel group including a first target pixel and first non-target pixels adjacent to the first target pixel among a plurality of pixels of a display panel; switching on the first target pixel and switching off the first non-target pixels to generate a first captured image and store the first captured image; switching on the first target pixel and the first non-target pixels to generate a second captured image and store the second captured image; switching off the first target pixel and switching on the first non-target pixels to generate a third captured image and store the third captured image; and calculating luminance correction data of the first target pixel based on the stored first to third captured images.