Cloud computing utilization measurements associated with a cloud computing instance are received. Metrics based on the cloud computing utilization measurements are calculated. Based on a user configurable resource evaluation criteria, whether a different cloud computing instance among eligible cloud computing resource unit options is a better match than a current cloud computing resource unit handling the cloud computing instance is evaluated. A selected one of the eligible cloud computing resource unit options is indicated as the better match than the current cloud computing resource unit handling the cloud computing instance.