When results of a medical diagnostic examination performed on a patient are initially or newly generated and stored into a medical diagnostic provider system, procurement of binding quotes for health-related insurance that requires a medical diagnostic exam to be performed on potential insured parties may be automatically initiated or triggered. Procurement of binding quotes may include, with customer or patient permission, generation of a health profile of the patient based upon the examination results, provision of the health profile to one or more insurance providers (e.g., using an online auction), reception of one or more binding quotes from at least some of the insurance providers, and acceptance of one of the binding quotes on behalf of the patient, thereby entering into a binding contract for insurance. Using the techniques disclosed herein, the patient may automatically be provided with approved health-related insurance coverage upon completion of his or her medical examination.