An original input content is subjected to multiple constant quality probe encodes for a defined set of resolutions. In one embodiment, probe encodes encode a few parts of the original source video, for example, 30 seconds from 5 different positions. Each probe encode delivers an average bitrate that is required to achieve the configured constant quality. The mean value of the average bitrate is taken per resolution. This results in a list of bitrates that map to a resolution that would achieve the best quality, a custom bitrate: table. Based on the custom bitrate table, an optimized bitrate ladder is computed. The process starts with a configurable minimum bitrate and steps up by a bitrate step size that is between a configurable min and max bitrate step size until the bitrate of the highest resolution is reached.