A control device for a system generates a virtual viewpoint image based on image data obtained by performing imaging from a plurality of directions using a plurality of cameras. The control device includes a reception unit configured to receive an instruction issued by a user for specifying a virtual viewpoint associated with generation of a virtual viewpoint image, an obtaining unit configured to obtain restriction information for specifying a restriction region where designation of a virtual viewpoint based on the instruction received by the reception unit is restricted, wherein the restriction region is changed in accordance with a parameter associated with the image data, and a notification unit configured to perform a notification based on the restriction information obtained by the obtaining unit.