In one example implementation according to aspects of the present disclosure, a computer-implemented method includes receiving, from a plurality of sensors, user data for a plurality of users, the plurality of sensors being distributed throughout a physical space. The method further includes analyzing the user data for the plurality of users. The method further includes generating an object placement plan based at least in part on a result of analyzing the user data, the object placement plan defining a location for each of a plurality of objects throughout the physical space. The method further includes collecting additional user data subsequent to implementing the object placement plan. The method further includes analyzing the additional user data. The method further includes generating an adjusted object placement plan based at least in part on a result of analyzing the additional user data.