Disclosed herein are system, method, and computer program product embodiments for obtaining feedback in an explicit, non-disruptive manner. An embodiment operates by determining a trigger corresponding to a feedback event, where the trigger is associated with a particular application that is registered with a feedback application associated with the feedback event; detecting an application event corresponding to the trigger occurs during an execution of the particular application; receiving a screenshot of a user interface of the particular application at a time of the detecting; providing a notification indicating that feedback corresponding to the application event is requested; receiving a request to launch the feedback event; and receiving feedback corresponding to the feedback event via the feedback application.