A computer system monitors a user to assess product preferences. A video from an image capture device monitoring a user is analyzed. An image is selected from the video of the user for image processing, wherein the user is visible in the frame. The selected image is processed to determine one or more products used by the user. One or more product recommendations are determined based on the one or more products used by the user. Embodiments of the present invention further include a method and program product for assessing product preferences for a user in substantially the same manner described above.