An apparatus is utilized to position and hold a baby bottle on a chest and/or stomach of an infant. Apparatus includes a body having a front section, a first sidewall, a second sidewall opposite the first sidewall, and a bottom section. A channel positioned within the body and extending through the front section is utilized for receiving a baby bottle. The channel is positioned at an angle in relation to the bottom section in order to properly position the baby bottle in relation to an infant's mouth.