A seed coating assembly (16) includes a housing (36) with a high-speed rotary coating atomizer (66) therein, and a relatively slow speed rotatable body (42) equipped with through-slots (44) located above the atomizer (66) in a location to divert and evenly spread incoming seeds prior to coating thereof. The body (42) is preferably a substantially circular disk mounted coaxially with the atomizer (66) at a distance of from about 1.5-10 inches above the atomizer (66).