Techniques for creating, configuring, and employing flow management lights are presented. Such light(s) can comprise or be associated with a flow management component (FMC) that can employ sensors to monitor environmental conditions in a defined area of people or vehicle traffic, and can enhance its function to manage flow and security of the people or vehicle traffic. Such light(s) can be installed in a defined area. FMC can monitor and determine a context associated with the defined area, and can adjust light output or another parameter(s) of one or more lights based on the determined context. Over time, FMC can learn contexts of people or vehicle traffic at various times and adjust operations accordingly for the particular context at a specific time. FMC can control operations of such light(s) in relation to enhancing security and safety of people or traffic, business and sales operations, and other objectives.