A method comprising: detecting a position of a portable device, the portable device including a camera that captures a real-world scene, and identifying an anchor within the real-world scene; generating an augmented reality scene formed by inserting a virtual character into the real-world scene, the virtual character configured to perform an action indicating awareness of the position or activity of the portable device; displaying the augmented reality scene on a display; wherein the action indicating awareness comprises adjusting a view direction, in the augmented reality scene, of the virtual character towards the portable device, and wherein the adjustment of the view direction of the virtual character changes a relationship of the view direction to the anchor, wherein the adjustment of the view direction of the virtual character includes adjustment of a head of the virtual character so as to look in the direction of the portable device.