An approach is provided for selecting and displaying image(s). A user and user profile information corresponding to the user are identified. A sentiment of the user is identified by determining that user is in proximity to a digital picture frame in a room, receiving a measurement of ambient lighting of the room from a light sensor coupled to the digital picture frame, and determining an emotional state of the user based on the ambient lighting. Based on the user profile, an association is determined between the sentiment of the user and sentiment(s), which are determined to be conveyed by image(s). Based on the ambient lighting, the association between the sentiment of the user and the sentiment(s), and the image(s) conveying the sentiment(s), the image(s) are selected from multiple images. The selected image(s) are displayed on a display included in the digital picture frame.