A vehicular visual recognition control device including an in-out motor configured to change a visual recognition range of vehicle surroundings for an occupant, sensors (a vehicle speed sensor, turning switches, and a steering angle sensor) configured to detect conditions for changing including a start condition to start changing the visual recognition range and a reversion condition to revert to the original visual recognition range prior to changing, and an ECU. When the condition for changing has been detected in the detection results of the sensors, the ECU controls the in-out motor according to the detected condition for changing. When an intent of the occupant is detected from at least one of a change amount of vehicle speed or a change amount of steering angle, the ECU controls the in-out motor according to the detected intent of the occupant, unrelated to the condition for changing.