The present specification pertains to a method for executing service discovery by means of a first type advertiser device in a wireless communication system, wherein the method may comprise the steps of: receiving a probe request message from a searcher device; determining the type of the searcher device on the basis of the received probe request message; and transmitting a probe response message to the searcher device. Here, the first type advertiser device may execute service discovery with at least one or more of a first type searcher device and a second type searcher device. Here, identification information corresponding to the determined type may be included in the probe response message.