METHOD, APPARATUS, AND SYSTEM FOR PUSHING INFORMATION
摘要:
The disclosed embodiments describe a method, apparatus, and system for pushing information. In one embodiment, the method comprises: receiving dynamic spatio-temporal behavior data of a moving individual; conducting an analysis according to historical dynamic spatio-temporal behavior data of the moving individual to acquire spatio-temporal behavioral characteristics of the moving individual; determining appropriate information as matching information for the moving individual according to the spatio-temporal behavioral characteristics of the moving individual in combination with dynamic spatio-temporal behavior data of the moving individual at a current time; and sending the matching information to the moving individual. In the method of the disclosure, behavioral characteristics of a moving individual are analyzed to obtain habit and preference characteristics of the moving individual. Targeted push information is sent, thereby solving the problem of pushed information having less diversified, targeted, and not so accurate content.
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