A method for generating a signal for reducing interference in a user-centralized virtual cell, according to an embodiment of the present invention, comprises the steps of: transmitting a reference signal to a terminal within a user-centralized virtual cell; receiving, from the terminal, a first channel measurement report message including channel information measured by the terminal on the basis of the reference signal; exchanging, with the first channel measurement report message, a second channel measurement report message that another base station within the user-centralized cell receives from another terminal other than the terminal, thereby sharing a channel measurement report message with the another base station; and generating a signal for reducing the interference on the basis of the first channel measurement report and the second channel measurement report message.