The embodiments disclose an apparatus including—at least one pupillary response feedback eyewear configured to include at least one pupillary response feedback eyewear module coupled to and/or embedded into the at least one pupillary response feedback eyewear frames and lenses, contact lenses, and vehicle wind shields, wherein the at least one pupillary response feedback eyewear module is configured for detecting, measuring, recording, transmitting and processing any type of pupillary response feedback during a wearer's activities.